Developing a CSR report can be a lengthy and tricky process, especially the first time it is done.

Based on our previous experiences we have comprised a list of 5 key mistakes to avoid when developing a CSR report.

Mistake #1 | Starting too late

Developing a structure, deciding what data to include, collecting it, analysing it, conducting interviews, writing copy, proof reading, having the graphic team set up everything, and finally, presenting the report takes time. 

And it always takes more time than you might think.

Our best advice is to start out as early as possible so you can collect the data you need and have time to process it properly.

Mistake #2 | Thinking you can do it alone

No one is an expert of an entire company. Every team and department has someone that will have valuable inputs for the report.

Make sure to involve your colleagues in the process, and have them help you decide what data you need from their department, and make sure to ask what actions they take which you might not be aware of.

Mistake #3 | Misusing data

Assess the data you receive objectively. Does the data tell something useful and truthful?

It is especially important that you think about the metrics you use. Should this be in percentage or weight? Based on sales or pieces?

Make sure it is related to sustainability and your impact and not just your company's general performance.

Mistake #4 | Not making a project plan

We have now established that we're talking about a longer process with multiple employees involved. A project plan is key.

Set deadlines for the delivery of data, finishing writing sections, proof reading and more, to make sure you make it all in time.

Mistake #5 | Not evaluating the process

Practice makes perfect. And even if you follow the advice in this list, you will make mistakes and you will encounter issues and challenges. It is inevitable.

When the report is finished and everyone has had a chance to breathe, gather everyone involved and ask yourselves how you can improve the process next year. 

Maybe there was some data you couldn't access, parties who didn't reply, or maybe you found out that there is much more work to be done in a specific area.

Or perhaps you don't have the data you thought you did. 

Start planning now and write down your learnings to make next year's report a succes!

We hope you found our advice useful, and we wish you the best of luck with your report!