PPWR: Be Ready in August

From August 12, 2026, many of the new PPWR requirements begin to apply to companies placing packaging or packaged products on the EU market. The goal is to simplify and harmonize EPR rules across the EU + to ensure that packaging materials are designed with circularity in mind.

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ANNE KATRINE BLIRUP
Chain of Custody: Traceability in Certifications

If you’ve ever gone through a certification, for example GOTS or GRS, chances are you’ve bumped into the term “chain of custody.” 🔗 

In the legal world, chain of custody is a way of creating traceability for evidence with a digital trail to keep it trustworthy and credible. 

The idea is pretty much the same when it comes to certifications.

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ANNE KATRINE BLIRUP
Why are we even doing this?

ESG is dead. Everyone has been talking about it.

After the EU Omnibus, the whole foundation of why we’re working with ESG crumbled for many organizations out there. 

Because if we don’t have to, why should we? Especially when funds are tight and there are many other things we need to do.

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ANNE KATRINE BLIRUP
Don’t lose motivation

We get it. ESG doesn’t always feel like a walk in the park.

Between shifting regulations, time-consuming tasks, pricey certifications, and management that might need a little more convincing, it’s easy to lose steam.

Add to that the pressure from cheaper, faster competitors, and even the most sustainability-driven teams can start to wonder: Is it really worth it?

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ANNE KATRINE BLIRUP