It is not going to make a huge difference to our world, if we are turning lousy T-shirts into organic lousy T-shirts. We would still be using natural resources, but only to produce something that can be worn – maybe 8 times and then it is twisted, peeling or simply torn.
Read MoreIt seems, that no matter what we choose, it will not really be good enough, because all materials have good and bad attributes to them. I will try to narrow it down to polyester and describe the good and bad sides of that fiber.
Read MoreBut what I am also seeing is that this snowball is becoming an avalanche of requirements, paperwork, mapping, documentation, policies, certifications, that are simply just burying everyone. Requirements where it seems, that they do not know the reality of their supply chain. Requirements where it is actually an aspiration rather than an actual requirement.
I will explain further……
Read MoreIs banning the solution when it comes to animal welfare?
Angora rabbits having their fur ripped off, rather than sheared off. Ducks and geese being plucked alive so that their feathers grow out again, and they can endure the same pain twice.
The HIGG Index was developed by the Sustainable Apparel Coalition in order to help brands become more sustainable and not least to measure and score their development within sustainability and carbon footprint.
Read MoreAs you are probably aware by now, the fashion industry is the second most polluting industry in the world after the oil industry. The fashion world has severe problems that we need to fix. But we can’t fix them alone. We need to help each other!
Read MoreWe don’t lift each other up by preaching from the top. Companies that are 100% sustainable (if there is such a thing) can’t serve as a source of inspiration for the majority of companies, but companies that take realistic steps can be the best source of inspiration for many.
Read MoreI met with NN07's CSR Responsible, Anna Simone Toft Larsen, who described NN07's journey towards becoming more sustainable as a constant work-in process without a specific destination.
I was invited for coffee and a chat at their shop-and-office-in-one in Copenhagen. I met with Nikolaj Nielsen, the founder of Won Hundred, about the decision to embark on the road to sustainability.
Read MoreIs production in Turkey a safe bet? A building just collapsed in Istanbul. In the basement of that building was a textile workshop.
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