About Sustaina Company

I have always considered myself the Trojan Horse who creates changes from within companies rather than shouting at them from the outside. It is very important for me to build knowledge within companies to manage ESG on their own. Creating Trojan horses in every little company, so to speak.
– Anne Katrine Blirup, Founder of Sustaina Company

After working with sustainability for many years, our founder, Anne Blirup, had an idea. Wanting to share her knowledge and help others succeed, she quit her job and took a chance. And that’s how Sustaina Company saw the light of day back in 2018.

Born as an e-learning platform, Sustaina Company soon grew into what it is today after Anne experienced a high demand for hands-on, practical help. Since then, we’ve grown even more, especially thanks to our partners in crime, ebp Global.

We’ve never been the “tell you what to do and leave” type. We roll up our sleeves, join your team, and actually do the work with you. And if we can make you laugh along the way, even better.

We believe in keeping it simple, making it doable, and showing you how ESG can fit into your everyday business. We want to leave all our customers with the feeling that nothing is impossible - even ESG.

Our Approach

The ESG Elephant
We know that many companies are not able to prioritize ESG even if they want to. With little time and small budgets, finding room for ESG is difficult. In our experience, it helps to break it down.

Our approach is based on an elephant. Yes, you read that right. That’s the metaphor that came to Anne back in 2018 after watching her daughter making a giraffe for a school project. A metaphor that gave Anne the nickname “the Elephant lady” among customers - and that’s the only reason for the nickname, nothing to do with having big ears, two tusks, and a trunk!

How do you eat an elephant? One bite at a time, as the saying goes. That’s basically how we work with ESG: you choose which bites to take and when to stop. With each one, your understanding will grow, and ESG will become part of your strategy, KPIs, and daily decisions.

We’ll be right there with you, serving up the bites. And don’t worry, we won’t rush you.

The ESG Pyramid
The order of the ESG Elephant bites matter. Let us illustrate with our ESG Pyramid. The basic idea is that when building a pyramid (or anything, really), you need a strong and steady foundation. That goes for ESG too.

For example, before you can communicate about all your amazing ESG strategy, you need to actually have one.

We’ll help you disassemble the complex, piece it back together in the right order, and make sure it stands strong.

Check out which topics belong to each part of the ESG Pyramid:

To reach this stage, you need to have completed stage 1 and 2. In stage 3, we start up the larger projects, such as strategic marketing campaigns, collaborations, designing for circularity, setting up take-back schemes, making a GHG report, and more.
To reach stage 2, you need to complete stage 1. Before we jump to stage 2, we’ll also have a chat with you to make sure you have your baseline in place. In stage 2, the main focus is on your products and materials. Here, we build a material strategy, optimize packaging, and train product teams so they are up to the task.
Stage 1 is all about building a solid foundation. Once you’re “done”, the work continues in the form of maintenance. In stage 1, we map your supply chain and material use. We collect data on your supply chain’s social compliance and your packaging materials. We develop a Due Diligence process and make sure you have the policies you need and that they are distributed to your suppliers so they can read and sign them.