Digitalization in the new EU textile strategy

Over the last decade, we’ve all had to get used to digitalization.

And there is no denying it – the future is digital.

 The same can be said for the new EU textile strategy. A large part of its requirements involve digital tools.

In a business context, digitalization refers to using and integrating digital tools in business models to make processes smoother and more efficient. Phew, a complex and heavy sentence.

Actually, it is fitting to use a complex sentence, because implementing new digital tools can be complex.

You probably know that already, since it has been almost impossible to avoid becoming more and more digital over the last 20 years – and it is not stopping now.

The EU now wants companies to use digital tools for tracking, tracing, and mapping sources.

For example, if implemented, companies will have to have a Digital Product Passport for their products – and yes, “have to” as in mandatory. Basically, it is expected that the passport should include information about sustainability and circularity, product size, and manufacturing country. However, the mandatory information will be dependent on the product group.

 

The point of the passports is to:

  • Let consumers (and businesses for that matter) make the best and most informed choices possible.

  • Improve product transparency – especially when it comes to repairability and recyclability.

  • Help authorities to check and control compliance.

 

It is still unclear when it will become a requirement, but right now, it is expected that the Digital Product Passport will begin implementation around 2024.

The EU does not expect all companies to just automatically become highly digitally competent, though.

 

We understand if you’re reading this and thinking what do I need to do?

 

Luckily, there are people out there, who can help.

The collaborator on our webinar Get ready for the new EU textile strategy, MADE2FLOW, knows all about how to map your supply chain and figure out the environmental impact of your products throughout your supply chain.

ANNE KATRINE BLIRUP