Need help communicating ESG without greenwashing?
Even ordinary communication can be a jungle to navigate, and sustainability communication is not exactly easier.
As a matter of fact, it’s both technical and complicated.
When communicating in the sustainability field, we really have to watch our step. It doesn’t take much to accidentally greenwash.
As a result, many brands are having trouble communicating their actions and initiatives, and end up saying nothing at all, in fear of the consequence.
This is also known as greenhushing.
And while misinformation is dangerous, no information is far from desirable.
Without information, no one will know how to make better decisions.
What we’re trying to say is: we get it if you don’t feel completely safe in communicating your sustainability initiatives.
But we urge you to not stay silent – that won’t get you or consumers anywhere.
Therefore, we offer our expertise and assistance. If you cannot do it yourself – do it with help.
At Sustaina Company, we would love to offer our assistance.
Here’s why we might be a great fit for you:
We know the current and incoming regulations and legislation you need to follow.
We share our knowledge (and experience) with you, so you can handle it yourself in the future.
We make sure the communication matches your CSR stage and brand identity.
We know the lifestyle industry and the most recurring myths and cases of misinformation, and make sure you are not one to forward them.
We know all the market based rules, so you aren’t just in the clear when it comes to the law but also market players such as certifications and membership organisations.
We have done this numerous times, and know where and how to get started, so you don’t waste your time.
But, no company is the same, and the help you need is not necessarily the same as other brands in your industry.
Therefore, we have gathered a line of different services, varying in scope and your level of involvement.
If you haven’t already started looking at your communication and marketing, it’s time.
Team up with us and let us make great sustainability communication together.
Read more about our Communication Assistance