The Sustainability Delegates

If we are to succeed as an industry, we need a whole army of sustainability delegates placed in fashion companies all around the world. An in-house CSR expert would not only mean shorter lines of communication. It would also mean an easier and more natural integration of CSR and sustainability. When CSR is represented in a company through a trusted employee, it doesn’t just pop up once in a while when meeting with external consultants. CSR is now present in the day to day life, at the coffee machine, during lunch breaks, meetings and more. As such it oozes into a company’s culture and the unconscious level of employees’ workflows.

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The Snowball vs. The Avalanche

But what I am also seeing is that this snowball is becoming an avalanche of requirements, paperwork, mapping, documentation, policies, certifications, that are simply just burying everyone. Requirements where it seems, that they do not know the reality of their supply chain. Requirements where it is actually an aspiration rather than an actual requirement.

I will explain further……

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ANNE KATRINE BLIRUP
SHAME ON YOU!

We don’t lift each other up by preaching from the top. Companies that are 100% sustainable (if there is such a thing) can’t serve as a source of inspiration for the majority of companies, but companies that take realistic steps can be the best source of inspiration for many.

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