Are you greenwashing or greenhushing?

By now, everyone in the fashion industry knows about greenwashing.

And they know it’s a bad idea.

But to make sure everyone’s on board:

Greenwashing is when companies portray their actions or products as more sustainable than what is really the case.

On the opposite side, we have greenhushing.

As a term, it is not as wellknown as greenwashing, but the fact is, many companies practice it.

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6 reasons you need to map your supply chain

As we’ve become more and more globalised, we reach beyond our borders to find better and cheaper solutions to producing our products.

The suppliers we work with also look out for beneficial solutions with their suppliers.

And so it goes that supply chains become longer, more complex, and harder to manage.

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Caroline Krogholm Pedersen
Organizational Chart - who deals with CSR?

CSR is not just a new field of work. It is about running your company in the best way possible regarding every single aspect.

No one can claim that their work doesn’t affect people or planet in one way or another.

To show you what we mean, we’ve made an organizational chart with some examples of how different departments work with CSR as part of their daily tasks.

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Caroline Krogholm Pedersen
Rulings in Greenwashing Cases

More and more companies have become aware of the rules and legislation and have altered their communication to comply with the rules.

But for just as long, we have waited and anticipated rulings in greenwashing cases. Consequences of non-compliant communication.

Now they’re here.

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Caroline Krogholm Pedersen
An overview of the proposed Digital Product Passport

One of the new proposed requirements is the Digital Product Passport (DPP), which is a part of the proposal for the Ecodesign for Sustainable Products Regulation (ESPR).

As of now, we don’t know much about the DPP. The possible requirements in the ESPR framework will depend on product groups.

You might already have some questions about the DPP that we would like to try to answer keeping in mind that nothing is certain.

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ANNE KATRINE BLIRUP