The five ground rules in sustainability communication
We spend all our lives communicating.
In the last few years, the way we talk about and the way we perceive environmental subjects has changed.
The focus is on the environment and sustainability in general, and most generations are in on it and aware. The way we talk about it has never been more important.
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Is this your blindspot?
Just thinking about sustainability and everything that comes with it, can take your breath away and make your head spin.
The general feeling that something has to be done is nearly overwhelming, but the prospect of it can be so chaotic.
We all know that the fashion industry isn’t exactly good for the environment. Another thing we also know is that there isn’t a quick fix.
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Why you need to create a governance model
ESG is here there and everywhere.
The three new letters have in many cases replaced C, S and R, and many have found a new go-to term to replace CSR.
E stands for Environmental, S stands for Social and G stands for Governance. And we’d argue that the inclusion of governance is the reason why ESG has gained so much ground.
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Communicating ESG and sustainability on Social Media
Social media offer many different opportunities.
We can brand ourselves and talk about our sustainability journeys to a big audience.
But it also comes with challenges – especially because people can respond and react instantly.
Here are some pros and cons for a few platforms and key things you should know.
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The power of the young: Why you should listen to Gen Z’s cry for sustainability
Generation Z (born between 1997 and 2012) – aren’t they just spending their time gaming and dancing on TikTok?
This may be the case for some, but Gen Z really shouldn’t be underestimated.
Especially when it comes to sustainability - even though their relationship with it is quite complicated.
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The S in ESG: Social sustainability and its importance
When someone says “sustainability”, chances are that you think about the environment. Maybe you suffer from carbon tunnel syndrome?
But there’s more to it than the that.
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Why you aren't getting anywhere with ESG
Okay, so you have made a sustainability strategy. And you have conducted your first, second or maybe even third sustainability report.
But every year, when you start creating the report, you face the same reality.
Nothing’s really happening…
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Need help communicating ESG without greenwashing?
Even ordinary communication can be a jungle to navigate, and sustainability communication is not exactly easier.
As a matter of fact, it’s both technical and complicated.
When communicating in the sustainability field, we really have to watch our step. It doesn’t take much to accidentally greenwash.
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Stay compliant with a flexible compliance service
CSRD, EPR, EUDR, CSDD, Empowering Consumers directive, EU taxonomy, Ecodesign
It is easy to become overwhelmed by all the recent and incoming regulations and legislation.
And far from every company have the hours to spare to have one person to stay updated.
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Get an experienced part-time CSR manager or a tailored sustainability strategy
Far from everybody has the time, resources, or the abilities to easily implement CSR, and it can be difficult to get started.
Where do you begin?
Sustainability work can be overwhelming, but with the right structure, tools, and expertise, it doesn't have to be.
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