Here, there, and everywhere.
You most likely have not been able to avoid hearing the term EPR lately.
But what is it, and which developments on the area are we seeing right now?
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If you have been reading our newsletters for a good while, you will know our number one advice what it comes to avoiding greenwashing: be concrete.
By being concrete you avoid using terms that can be misunderstood and they are so much easier to document.
However, concrete communication is still far from the most common communication form, and we are still seeing a high use of general terms.
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While most companies have been working with ESG related activities for a handful of years now, it is far from all employees who have been involved in this work.
At least not directly.
Today, very few (if any) employees can do their job without affecting your company’s ESG performance.
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We spend all our lives communicating.
In the last few years, the way we talk about and the way we perceive environmental subjects has changed.
The focus is on the environment and sustainability in general, and most generations are in on it and aware. The way we talk about it has never been more important.
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Just thinking about sustainability and everything that comes with it, can take your breath away and make your head spin.
The general feeling that something has to be done is nearly overwhelming, but the prospect of it can be so chaotic.
We all know that the fashion industry isn’t exactly good for the environment. Another thing we also know is that there isn’t a quick fix.
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ESG is here there and everywhere.
The three new letters have in many cases replaced C, S and R, and many have found a new go-to term to replace CSR.
E stands for Environmental, S stands for Social and G stands for Governance. And we’d argue that the inclusion of governance is the reason why ESG has gained so much ground.
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Social media offer many different opportunities.
We can brand ourselves and talk about our sustainability journeys to a big audience.
But it also comes with challenges – especially because people can respond and react instantly.
Here are some pros and cons for a few platforms and key things you should know.
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Generation Z (born between 1997 and 2012) – aren’t they just spending their time gaming and dancing on TikTok?
This may be the case for some, but Gen Z really shouldn’t be underestimated.
Especially when it comes to sustainability - even though their relationship with it is quite complicated.
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When someone says “sustainability”, chances are that you think about the environment. Maybe you suffer from carbon tunnel syndrome?
But there’s more to it than the that.
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Okay, so you have made a sustainability strategy. And you have conducted your first, second or maybe even third sustainability report.
But every year, when you start creating the report, you face the same reality.
Nothing’s really happening…
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