Building a strong sustainability foundation with STATE OF WOW
Selling products through retailers and creating private label items means meeting a bunch of expectations. For many brands, this is what pushes them to step up their sustainability game—this was what led STATE OF WOW to Sustaina Company.
Getting started
Figuring out where to start with sustainability can feel overwhelming. For STATE OF WOW, partnering with Sustaina Company was the perfect first step in building a strong foundation that could put them on the right path. While they came to Sustaina Company with a GOTS certification in mind, they also knew the importance of laying the groundwork first.
"The most important thing for us was to get the basics right. We needed to focus on supplier mapping, risk assessments, and a solid material strategy. That became our priority."
- Henrik Vincent Munk, Head of Sourcing & Digital Operations at STATE OF WOW
Like so many fashion brands, STATE OF WOW needed a clear, actionable plan to tackle sustainability challenges. That’s where Sustaina Company came in. They helped with the groundwork, making sure the supply chain was fully documented and potential risks were carefully assessed. With that solid base in place, STATE OF WOW is ready to move forward on their sustainability journey.
A team effort
In the beginning of their CSR journey, STATE OF WOW wanted a partner who really understood them and their needs. Sustaina Company stood out, not just for their expertise but for the people behind the company.
“One of the most important factors for us was the connection we felt with the team. Their background in the same industry meant they understood our challenges and spoke the same language”
- Henrik Vincent Munk, Head of Sourcing & Digital Operations at STATE OF WOW
They could see themselves in Sustaina Company’s philosophy and approach to sustainability: tackling challenges one step at a time. This way, they made sure that they were doing it right. Together, they focused on defining STATE OF WOW’s baseline by mapping out suppliers, handling due diligence, and diving into materials, packaging, and CO2-emissions.
With the tools and guidance that Sustaina Company brought to the table, STATE OF WOW managed the task and process more efficiently and thoroughly. This structured approach meant that they could collect all the important data and information to make sure that they work and make plans based on solid, reliable data. Working together on this made all the difference, as it allowed them to focus on what really mattered.
“We would never have come this far without our partnership with Sustaina. They have added invaluable value to our journey, and Sustaina has been a perfect match for us.”
- Henrik Vincent Munk, Head of Sourcing & Digital Operations at STATE OF WOW
Building a strong foundation means building confidence
Looking back, STATE OF WOW’s partnership with Sustaina Company was a game-changer. And really, the outcomes speak for themselves. Not only did they learn a ton, but they also built a rock-solid foundation to handle the twists and turns of sustainability with confidence.
“One of our key goals was to be able to give educated answers when asked about sustainability—and to go even further by guiding our own customers on their journeys. This partnership has made that possible.”
- Henrik Vincent Munk, Head of Sourcing & Digital Operations at STATE OF WOW
With Sustaina Company’s support, STATE OF WOW gained the tools and know-how to handle ESG questions like pros. What once felt uncertain is now second nature—they can confidently engage in conversations about sustainability backed by real insights.
“Before, we might have felt a knot in our stomach when asked about ESG because we weren’t sure how to respond. Now, we’re equipped to engage in meaningful, forward-thinking discussions that align with our vision for future growth and sustainability.”
- Henrik Vincent Munk, Head of Sourcing & Digital Operations at STATE OF WOW
This shift has empowered STATE OF WOW to make informed decisions and have strategic conversations about their long-term goals. Sustainability isn’t just a box they check for their customers—it’s becoming a real part of their actions, setting the stage for growth.
Want to get the basics right like STATE OF WOW? Reach out here!