Direction and reporting with LUXKIDS

Due to the increasing pressure from consumers, the government, and the general public, more and more companies have to take action in the sustainability field. But the question is, where do you start? When starting out, the first long period is just trying to figure out what to do and what it takes. For LUXKIDS, the beginning of their success was an online e-learning platform, after which the participation in two funding programs took them to the next level.

Reaching out

One of the most important things in the fashion industry is having a good and wide network and knowing how to use it. Luckily, it is also a tight-knit industry, where everyone seems to know everyone. In LUXKIDS’ case that paid off when it came to getting help with sustainability. Camilla Sejersen, buying manager, knew our founder Anne Blirup from back in the day, reached out, and got started on Sustaina Company’s online e-learning platform.

“We tried to do a lot of different things but felt a need for extended help. That’s when we started using the platform, where we got templates and tools we could use in our daily routines. After some time, we wanted to go even further, and it became clear that we needed a consultant for that.”

Camilla Sejersen, buying manager, LUXKIDS.

The comfort of a strategy

A while after starting up with the consultancy solution, another opportunity arose. Through funding solutions such as Fremtidens Tekstilkrav and SMV:Grøn, LUXKIDS received financial support for extended help by consultants.

“It generates a higher sense of obligation when you bring in a consultant because you pay a higher price for it. It requires you to keep following up and it makes you taking action.”

Camilla Sejersen, buying manager, LUXKIDS.

LUXKIDS used their funding on Sustaina Company and with help from our founder Anne and specialist Mette, they created a sustainability strategy.

Included in the funding LUXKIDS received was guidance in developing their sustainability report from Caroline from the communications team. LUXKIDS had experience with the communication team from an earlier time, where Caroline threw a talk on greenwashing and assisted their communications team with their written statements.

Making a change isn’t a one-woman job but a team effort. When making a strategy, you have to bring everyone onboard.

”We decided to set up groups and brainstorm together. We discussed what sustainability really is, how we see the LUXKIDS-brand now, and where we see LUXKIDS in 5-10 years. Afterwards, we categorized it in themes and brought it with us to our meeting with Anne and Mette. They helped us gather our thoughts and prioritize what we needed in the strategy and goals for the future.”

Camilla Sejersen, buying manager, LUXKIDS.

Sharing it with the world

2022 was a year of many firsts for LUXKIDS. Not only did they get a strategy, but they also developed their first sustainability report.

LUXKIDS weren’t directly met with any demands or required to make a report but chose to make one and use it to get an overview of how the company is performing. They went to great lengths to write the report in a simple and accessible language. It also meant a great deal to them that the report could easily be updated.

“Getting all the numbers and data for the report has been a journey. By creating the report, we can see that we are going in the right direction, and we show that we are taking this very seriously. After finishing the report, it was amazing to have everything on paper and seeing that what we have been working so hard on actually pays off.”

Camilla Sejersen, buying manager, LUXKIDS.

From now on…

When you have a strategy, a report will give it a nice conclusion. The strategy sets a direction. The report will show you if you’re moving towards it.

LUXKIDS will keep working with the strategy and reporting. They’ll work on the contents of their strategy and action plan for the large majority of the year and spend the last few months of the year developing their new report to have a look back on what they have accomplished.