Stop the panic!

Is banning the solution when it comes to animal welfare?
Angora rabbits having their fur ripped off, rather than sheared off. Ducks and geese being plucked alive so that their feathers grow out again, and they can endure the same pain twice.

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ANNE KATRINE BLIRUP
SHAME ON YOU!

We don’t lift each other up by preaching from the top. Companies that are 100% sustainable (if there is such a thing) can’t serve as a source of inspiration for the majority of companies, but companies that take realistic steps can be the best source of inspiration for many.

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