By now, everyone in the fashion industry knows about greenwashing.
And they know it’s a bad idea.
But to make sure everyone’s on board:
Greenwashing is when companies portray their actions or products as more sustainable than what is really the case.
On the opposite side, we have greenhushing.
As a term, it is not as wellknown as greenwashing, but the fact is, many companies practice it.
Read MoreWe often tell you what you should and shouldn’t say when you communicate about CSR.
But that’s not all to consider – it’s also important to think about when to communicate.
In general, there are three possibilities for when to communicate:
Read MoreAs we’ve become more and more globalised, we reach beyond our borders to find better and cheaper solutions to producing our products.
The suppliers we work with also look out for beneficial solutions with their suppliers.
And so it goes that supply chains become longer, more complex, and harder to manage.
Read MoreCSR is not just a new field of work. It is about running your company in the best way possible regarding every single aspect.
No one can claim that their work doesn’t affect people or planet in one way or another.
To show you what we mean, we’ve made an organizational chart with some examples of how different departments work with CSR as part of their daily tasks.
Read MoreMore and more companies have become aware of the rules and legislation and have altered their communication to comply with the rules.
But for just as long, we have waited and anticipated rulings in greenwashing cases. Consequences of non-compliant communication.
Now they’re here.
Read MoreAs a part of the European Green Deal, the EU Commission has proposed a directive on Empowering Consumers for the Green Transition.
The goal is to make consumers able to make more informed and sustainable purchasing choices.
It will apply to all companies (yes, that includes SMEs), and involves amending two existing directives.
Read MoreIt’s no secret that times are rough for many companies these days.
And in times of crisis and financial hardship, many see themselves forced to cut down on costs one way or another.
But what will, or wont make the cut?
Read MoreOne of the new proposed requirements is the Digital Product Passport (DPP), which is a part of the proposal for the Ecodesign for Sustainable Products Regulation (ESPR).
As of now, we don’t know much about the DPP. The possible requirements in the ESPR framework will depend on product groups.
You might already have some questions about the DPP that we would like to try to answer keeping in mind that nothing is certain.
Read Morealking CSR, it can sometimes feel like everyone throws around an endless number of different terms.
If you’re not sure about the difference between them, don’t worry!
Here’s an explanation of 3 central CSR terms and their similarities and differences.
Read MoreAs the CSR responsible, it’s important to work closely with the sales team and agents because they represent the company and often know the customers better than the rest of the company.
So, it’s important that they’re included.
But the question is: How do you work with someone, who focuses more on business and performance and also measures the performance differently?
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