Getting certified: step-by-step guide
For too many years, brands and organizations have been able to make big empty promises about sustainability, with little to no consequence.
But these days all eyes are on the fashion industry.
Media, climate activists and to some extent governments, are watching the industry’s handling of the environmental and ethical challenges it’s facing.
And they’re ready to strike in at any case of greenwashing.
Today, that leaves brands in need of one very important thing: documentation.
Enter certifications!
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This is the first step in building a sustainable business:
"We can only fix what we know."
This is not an invitation to turn a blind eye to the issues in your company.
In fact, it is an invitation to do the exact opposite.
Sustainability has gotten a reputation of being an overwhelming task to take on.
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Are you greenwashing or greenhushing?
By now, everyone in the fashion industry knows about greenwashing.
And they know it’s a bad idea.
But to make sure everyone’s on board:
Greenwashing is when companies portray their actions or products as more sustainable than what is really the case.
On the opposite side, we have greenhushing.
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6 ways to make your design team to love sustainability as much as trends
You can dream as big as you want, when it comes to sustainability, but if you don’t get your design team on board, your products are going to stay the same.
But how do you make your design team love sustainability as much as trends?
We have gathered six tips for you right here:
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4 approaches to black friday
How can four different black friday campaign types affect your sustainability image?
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3 myths about CSR you should not believe
There are three common misconceptions about CSR and sustainability we meet time and time again.
So.... Let's debunk some myths together!
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6 CSR mistakes you're probably making
No one is perfect - you included.
Read our list of 6 of the most common CSR mistakes and see how many you've avoided.
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What to do with the rise in organic cotton demand
The 'Organic Cotton Market Report 2021' by Textile Exchange, has one important message: demand for organic cotton has gone up.
Way up.
And they expect it to grow by 48 % by next year.
More and more brands, big and small, are realizing the benefits of organic cotton, and including them in their material strategies.
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Labelling rules for textiles – a brief introduction
Are you mislabelling your products?
It is legally required for a manufacturer to list the fibre content of all garments. More often than not, this is paired with a care label.
In the EU, there are some rules you must follow in terms of fibre content labelling. We have gathered a selection of the most important below.
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Get ready for Fashion Revolution Week
Fashion Revolution Week is right around the corner, and consumers everywhere are getting ready to demand answers. Are you ready to provide them?
This blogpost will help you prepare the thorough and honest answers your consumers deserve. Read along and prepare to be a revolution ally. We’ll go through what questions you might get, and where thy might be popping in.
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