How do you built a good CSR site on your website?
We have made it easier than ever. Just answer the questions below and remember your documentation.
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All over the fashion industry, brands are asking themselves the same question:
What makes a sustainable product?
Because what matters most?
That a product can last many years of use and wear, or that it can be recycled and become part of a circular supply chain?
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If we should name one, if not our biggest sustainability pet peeves it is the idea of: sustainable bamboo.
It is a widespread misconception that fabrics with bamboo as their raw material are in some way sustainable.
This is NOT the case!
Here is why the term makes us itch:
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For too many years, brands and organizations have been able to make big empty promises about sustainability, with little to no consequence.
But these days all eyes are on the fashion industry.
Media, climate activists and to some extent governments, are watching the industry’s handling of the environmental and ethical challenges it’s facing.
And they’re ready to strike in at any case of greenwashing.
Today, that leaves brands in need of one very important thing: documentation.
Enter certifications!
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"We can only fix what we know."
This is not an invitation to turn a blind eye to the issues in your company.
In fact, it is an invitation to do the exact opposite.
Sustainability has gotten a reputation of being an overwhelming task to take on.
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By now, everyone in the fashion industry knows about greenwashing.
And they know it’s a bad idea.
But to make sure everyone’s on board:
Greenwashing is when companies portray their actions or products as more sustainable than what is really the case.
On the opposite side, we have greenhushing.
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You can dream as big as you want, when it comes to sustainability, but if you don’t get your design team on board, your products are going to stay the same.
But how do you make your design team love sustainability as much as trends?
We have gathered six tips for you right here:
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How can four different black friday campaign types affect your sustainability image?
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There are three common misconceptions about CSR and sustainability we meet time and time again.
So.... Let's debunk some myths together!
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No one is perfect - you included.
Read our list of 6 of the most common CSR mistakes and see how many you've avoided.
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