The Vicious Circle Carousel and how to get of it

Many issues in the fashion industry are linked to the irresponsible practices of suppliers and excessive consumerism of the costumers.

As tempting as it may be to avoid mirrors and only find fault in others, it takes two to tango.

Or, to be exact, it takes three: the suppliers, the costumers, but also the purchasing practices of the fashion brand.

Coming up with extra requirements for your suppliers without adjusting some of your purchasing practices will undoubtedly result in going around in circles, or to be exact, in a Vicious Circle.

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Caroline Krogholm Pedersen
What is due diligence?

There are many different ways of practicing due diligence. In fact, there can be as many as there are companies.

But the general idea is simple: it is the systemic process of taking responsibility for risks and their consequences in your supply chain.

This means you continually assess your supply chain and seek out information on possible issues, and do your best to either prevent or fix them.

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Caroline Krogholm Pedersen
Stop bamboozling consumers!

If we should name one, if not our biggest sustainability pet peeves it is the idea of: sustainable bamboo.

It is a widespread misconception that fabrics with bamboo as their raw material are in some way sustainable.

This is NOT the case!

Here is why the term makes us itch:

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Caroline Krogholm Pedersen
Getting certified: step-by-step guide

For too many years, brands and organizations have been able to make big empty promises about sustainability, with little to no consequence.

But these days all eyes are on the fashion industry.

Media, climate activists and to some extent governments, are watching the industry’s handling of the environmental and ethical challenges it’s facing.

And they’re ready to strike in at any case of greenwashing.

Today, that leaves brands in need of one very important thing: documentation.

Enter certifications!

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ANNE KATRINE BLIRUP
Are you greenwashing or greenhushing?

By now, everyone in the fashion industry knows about greenwashing.

And they know it’s a bad idea.

But to make sure everyone’s on board:

Greenwashing is when companies portray their actions or products as more sustainable than what is really the case.

On the opposite side, we have greenhushing.

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Caroline Krogholm Pedersen